Wednesday, October 14, 2009

Rock Art Brewery Vs. Monster Energy Drink

VS

Rock Art Brewery out of Vermont has just stepped into the legal ring with the makers of Monster Energy Drink. The Hansen Corporation, makers of Monster, have sent them a cease and desist order over Rock Art's Vermonster beer. After consulting with various lawyers Rock Art owner, Matt Nadeau, has been advised that Hansen's lawsuit is just a "nuisance lawsuit" and that they have no legal right to its claims of confusion in the marketplace. You can see Nadeau's response here.

This should easily be cleared up then, right? Wrong. A tiny company like Rock Art doesn't have the money to fight a huge company like Hansen in court. Not only would it be one court case but multiple appeals could be filed leading to innumerable court costs. Check out this video below for more info on what is going on and if you feel so inclined, you can contact Hansen and let them know that you will no longer be buying Monster or any of its products until they stop this harassment of small independent companies.

We will keep you up-to-date on any new developments in the case.

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Posted by Dave at 10:09 PM
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23 comments:

  1. collapsaformOctober 15, 2009 at 7:42 AM

    Where can I buy some Vermonster ?!!!! Lets buy a shitload. He said heavily hopped and 10%. I want to try. :)

    I will never drink a Monster drink now. I never have, now I never will.

    Vermonster dudes, ship your beer to Miami. We will support you.

    ReplyDelete
  2. John SlabOctober 19, 2009 at 4:22 PM

    Here's a good take on the topic by Peter from Smuttynose.

    http://smuttynosetavern.blogspot.com/2009/10/trademark-disputes-vermonster-v-monster.html

    ReplyDelete
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